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Judgement Day: Who Will be the LinkedIn of China?



The system goes on-line August 4th… Human decisions are removed from strategic defense.

Skynet begins to learn at a geometric rate. It becomes self-aware at 2:14 a.m. Eastern time, August 29th.

In a panic, they try to pull the plug.

— The Terminator

Judgement Day: Who will be The LinkedIn of China?

Baidu is known as the Google of China; Taobao – the eBay of China; Alipay – the Paypal of China; Weixin – the Twitter of China; and the list goes on…

LinkedIn’s recent focus on the Chinese market has brought up the inevitable question, who will be the LinkedIn of China? or more precisely — will LinkedIn be the LinkedIn of China?

Among China’s LinkedIn clones, three main competitors for the role are leading the charge: Ushi, pronounced Youshi, LinkedIn pronounced LinkedIn, and Tianjiwang, or Tianji, which literally reads as Skynet.

I am a regular user of LinkedIn, and have been for many years, there were years that I was a paying user, and the website has contributed thousands (if not ten thousands) of dollars to my company’s bottom line. I have also been a Ushi user since they launched but have never really used it. I found, that for me, it was not worth the hassle of maintaining my profile on an additional site. Most of the contacts I had on Ushi were contacts I already knew on LinkedIn and I found no compelling reason to maintain both networks. I have never been a Skynet Tianji user (and honestly did not know they existed until I had to join and look into the site a few weeks ago for a project).

That being said, I am not a typical Chinese user; in fact I am not a Chinese user at all, typical or otherwise. So lets take a look at the numbers instead when searching for China’s next LinkedIn.

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